elrosigns.com

DESIGN AND APPLIED DESIGN

WE WORK EFFECTIVELY WITH CLIENTS AND THEIR MARKETING AND BRANDING TEAMS, AS WELL AS OUTSIDE DESIGN AND BRANDING FIRMS TO DEVELOP SIGN PRODUCTION AND INSTALLATION STANDARDS BASED ON YOUR BRAND CONCEPT AND IMAGE. WE CAN ALSO HELP TO DEVELOP DESIGN ELEMENTS FOR YOUR BRAND, FROM THE CONCEPTUAL STAGE TO APPLIED DESIGN. WE DEVELOP CUSTOMIZED PRODUCTS AND PROCESSES TO MEET YOUR BRANDING AND IMAGING REQUIREMENTS, INCLUDING BUDGETS. ELRO SIGNS WILL PARTNER WITH YOU TO FIND EXCELLENT SOLUTIONS.

BRAND DEVELOPMENT

step1

Branding Process

Creation
Implementation
Creative Vision
Conceptual Design

step2

Assigning physical attributes to the brand

How do materials affect consumer senses? (sight, smell, sound, taste, feel)
How do materials effect and enhance the brand meaning and identity?
What three dimensional characteristics convey the brand?
How does this brand apply itself to real estate and land?
- Who is the consumer and how do they need to experience it?
- What are the range and speeds of viewing?
- What types, attributes and scale of signage optimizes these characteristics?

step3

Design Development

Ideation (Begin Signage Specification Development)
Feasibility in all variable installation types.
Mock-ups
Create Signage to Cover all Branding Opportunities

step4

Beta Testing

Access robust manufacturing and minimum specifications needed
Evaluate impact
Prototyping
Test Markets

step5

Construction documentation

Engineering drawings for all variations